Introducing AlphaEight, the highly anticipated comeback project of Axel Matthew, an acclaimed Indonesian actor and influential fashion icon. This exciting venture delves into the vibrant realms of street fashion, street art, and the ever-evolving trends embraced by today's youth. Axel's vision is to seamlessly merge street art with his personal passion for fashion, creating a unique and captivating fusion.

As a designer, my role in this project was to bring Axel's social stance and current product merch to life through visually compelling designs. I aimed to authentically capture his distinct fashion style, while exclusively highlighting his diverse background, ethnic heritage, and street-smart visual aesthetic.

Each design I crafted served as a powerful representation of Axel's artistic expression, embodying his individuality and making a bold statement. By seamlessly blending fashion, street art, and cultural diversity, we aimed to ignite a sense of excitement, inspiration, and empowerment among Axel's followers and fans.

AlphaEight is more than just a fashion project—it's a movement that celebrates self-expression, embraces urban culture, and breaks boundaries. Get ready to witness the intersection of fashion and street art like never before, as Axel Matthew showcases his unparalleled creativity and unapologetic style through AlphaEight. Join us as we embark on this exhilarating journey of bold fashion statements and authentic artistic expression.

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ONA x ALPHAEIGHT

ONA x ALPHAEIGHT

ONA x ALPHAEIGHT

ONA x ALPHAEIGHT

ONA x ALPHAEIGHT ONA x ALPHAEIGHT ONA x ALPHAEIGHT ONA x ALPHAEIGHT

Brand:
Axel Matthew

Project:
Alpha Eight Series

Year:
2018